Headshots can be very beneficial to your business if you are contractor doing work like plumbing, landscaping, roofing, or construction. You can see some of the headshots we’ve done here.
People want to put a face to a name, so having an updated photo of yourself and your employees on your website will be likely to increase your conversion rate.
For new small businesses it is particularly important to put a face to your name especially if you have not established a reputation for your company yet.
Guelph plumber Wil Boardman got his headshot taken with us last month for his company Will B Plumbing as you can see in the picture here. This helps people better understand who is behind his company name and form more trust for it.
Customers form first impressions very quickly. If they see an unprofessional picture of you on your website they may make the assumption that you aren’t a professional businessman/woman.
Brand consistency is key for websites, so if the rest of your website is designed nicely then it’s important that all of your images look crisp and professional as well.
Whether you are a carpenter, a plumber, or a painting company, be sure to have photos of you and your employees on your website. If not, you are hurting your chances of getting conversions from your site even if you had a professional web designer make your site look nice.
If you need a headshot for your business contact Trina Koster and setup an appointment today.
You can also learn how to look your best for your headshot session with these headshot tips.